Baba Ramdev and Acharya Balkrishna’s growth story was always a lame light but currently, it has gained more lame light as according to the various test conducted to check Patanjali Products, they are not meeting the quality standards. A few months back Amla Juice was suspended by the defense canteen due to the impurities in it. Many hero products of Patanjali such as Ghee, Noodles have been under the scanner on the charge sheet of Impurity.
The latest controversies are on the Directorate of Revenue Intelligence seizing 50 tonnes of red sandalwood from Patanjali Representatives. The issue here is the suspicion that the company was trying to export Grade A sandalwood when it had permission to export only Grade C sandalwood. The 44 years Hancho of Patanjali Acharya Balkrishna sits in his office in Haridwar attending 200 people each day and says about these controversies that their competitors are plotting a ‘Shadyantra’ (Conspiring) against them. Patanjali was made by Ram Dev to provide purity and healthy products to people to make them stay healthy. We offer value for money products without compromising on the quality of any of our products.
Buy the question arises why is Patanjali always in the eye of the storm?
One of the major reasons is the lack of transparency. If you ask any brand expert, the answer would be that nobody knows much about the brand. The company head says that they have full rights from sourcing to manufacturing their products yet is always in the news from the past few years.
According to the CEO of leading retail company says that there is a huge dip of 30-40% in purchase of Patanjali products in the past 6-8 months. They even stated that the reason is not just the quality issue but the company’s inefficient in replenishing products.
The Patanjali company fairy tale has made it high-handed points out a retail industry expert. If you walk in any of the modern retail stores, you would definitely found an exclusive Patanjali encounter where all Patanjali products are displayed. You all would be almost surprised listening that Patanjali also doesn’t pay for branding their products. The retailers have voluntarily given space for Patanjali products all by themselves.
Noticing the controversies, almost all the people have a question is Brand Patanjali dependent on Baba Ramdev or Balkrishna? Well! If you walk in the Patanjali YogaPeeth or Food Park at Padartha near Haridwar, there you are bound to found duo portrait that has a larger life presence than their advertisement. According to the Brand experts, that feels that such issues can make brand mysterious in the coming future and even make it vulnerable to the controversies.
Apart from the company claiming that they have hired employees from the best FMCG Companies yet Pantajali is facing hardship from coming out of the darker sides due to various controversies. In their company, nobody knows who is the finance brain of the company? Experts find that company doesn’t seem to be going through conventional route of using executive searches to hire talent. Even the most talented people in their company claim that Balkrishna is hired on an informal basis. According to their speech that states that, “We work as a family, we hire professionals and hire them to tell us about our culture… adding to this Balkrishna says that he has 20,000 odd resumes of people seeking jobs across various categories.
Experts believe that Patanjali long term would be hampered if the company continues to keep on rushing to bring new products and do not improve upon their present hero products. The company requires to fine-tune the area of focus. Each one knows that the company is already looking beyond the FMCG business. Patanjali Paridhan, apparel brand (Making things Vidheshi in nature) will be launched this year followed by the solar energy. Bal Krishna recently stated that their company will be soon joining the digital trend and will put their products on Amazon, Flipkart, and Paytm Mall.
Acharya Bal Krishna is about to do too many things in a small period of time. He says that his target is 100% and not 10-20% which other companies set for them. He adds on saying that companies work for turnover and to work hard without a turnover goal. Do you think that their take is wise for their business growth? Don’t you think their rushing behind progress at a fast pace might lead their company into various controversies?
Patanjali is going through various controversies starting from the year 2017, where noodles were roped into a controversy on FSSAI approval. After that Patanjali Ghee was claimed to not meet the purity standards. Slowly and gradually Amla, the heroic product of Patanjali was also in the controversies of improper quality. Noticing these controversies, there is a huge dip in the purchase of Patanjali products. To come out of these controversies, Patanjali team is working hard, well there are various decisions they are making to revive the brand glory. The audience always plays a vital role in giving proper guidance, so ensure to drop the suggestion in the comment below about the take of the Patanjali team. If you too think that Baba Ramdev is going on the wrong track by working on the various sectors starting from solar equipment’s, denim Jeans to working on the e-commerce platforms by displaying their products on Amazon, Flipkart, PayTm Mall and various other, leave your comment below. Hope your suggestion might help them take a right path and help their brand to increase their shelf life. Patanjali make products for you and your opinion matters a lot to us. Your health is our aim and serving you with our best products is our goal. So, connect with us, share your views so that we can alert the mistakes that we have doing and might help you get the best products and help us grow our brand.
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